Tag Archives: healthcare market
Who is making the Hospital Purchasing Decision NOW?
Many of today’s purchasing decisions are made by a Hospital’s Value Analysis Committee (VAC). Their role is to reduce hospital product, service, and technology costs while maintaining quality. Value analysis is a process where clinicians evaluate products and services to … Continue reading
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Tagged healthcare market, Hospital purchasing, market needs, medical market consulting, value analysis committee
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2014: Changes in the Way Hospitals are Buying Medical Products
In the past hospitals have looked to medical companies to help them improve patient care. Are these companies able to help meet hospital’s cost reduction challenges as well? A Changing Landscape The healthcare market is undergoing dramatic change. Health care … Continue reading
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Tagged C-suite executives, healthcare market, Hospital purchasing, medical devices, research, Value Assessment Committee, value proposition, voice of the customer research
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Marketing in a Down Economy
The economy is struggling and the future is uncertain. Some companies respond by hunkering down and looking for ways to economize. Others maintain their expenditures by fine-tuning and focusing their marketing programs. Both are asking, where will be the future … Continue reading
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Tagged competitive intelligence, healthcare market, market dynamics, market research, voice of the customer research
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